Branko from Tape Capitol Music is an absolute fan of brining back retro vibes from years ago. As a record label and branding studio he focuses on working with artists to develop their brand. With live concerts and events Tape Capitol Music brings the past back to life.
For the Viennese record label I wanted to create a brand identity brings together simplicity and uniqueness. The color palette contains a deep purple as the focus, a bright orange and a sedative red. The tape as the logo is an eye catcher perfectly used on stickers and as a watermark. With the bold font all posters and social media posts have a very high recognition value.